CULTURESPUN, Inc.™ isn’t your typical PR agency — it’s a boundary-pushing storytelling and relationship-building studio designed to cut through the noise and build reputations.
Headquartered in NYC with deep roots in LA, Miami, and a global reach across Europe,
CULTURESPUN is led by 27-year PR powerhouse Joanna Lauren Martins.
With Jo’s signature hands-on approach and a sharp team of marketers, news junkies, and social trend-spotters, we help startups and established brands move beyond the ordinary. We don’t just tell stories; we weave narratives that tap into culture, spark conversations, and create long-term impact. And when the launch hype fades? We’re still there, driving momentum and keeping the story alive.
At CULTURESPUN, everything is custom-tailored — from our strategy to our tone. No templates, no clichés. Just bold, intentional storytelling that moves the needle.
“The most powerful PR doesn’t chase attention—it creates connection. It’s about reading the moment, honoring the culture, and telling stories that move people. Real relationships will always be the strategy.” — Joanna Martins, Founder & CEO Founder & CEO, Joanna Lauren Martins
Joanna Lauren Martins is a culture expert, story architect, and founder of CULTURESPUN™. For more than 27 years, she has helped founders, executives, artists, physicians, and brands earn relevance in moments that matter—transforming expertise into influence and visibility into business growth. Her experience spans health and wellness, beauty, fashion, food and beverage, technology, pets, sports, hospitality, and the arts.
Her work has supported category-defining brands, national launches, retail expansion, and acquisitions, including serving as Agency of Record for Rocco & Roxie from 2017–2025, helping grow the company from an emerging Amazon-first pet brand into a nationally recognized retail leader prior to its acquisition by PetIQ, and directing communications for Tyra Banks' SMiZE & DREAM Hot Ice Cream U.S. launch during Winter 2026, securing six hospitality partnerships and leading a multi-location earned media and experiential campaign designed to drive awareness, consumer engagement, venue traffic, and revenue opportunities.
